
Dispense a generous amount
On a dry or towel-dried scalp, dispense a generous amount of serum directly from the dropper — focusing on any area of thinning or hair loss.
STRND is designed to slip into a life already in motion. Sixty seconds, three evenings (or mornings) a week, for as long as you'd like beautiful hair.
Uncap. Squeeze. Dispense. Massage. Move on. That is the entire ritual, photographed in a quiet bathroom on an ordinary Tuesday.


On a dry or towel-dried scalp, dispense a generous amount of serum directly from the dropper — focusing on any area of thinning or hair loss.

Using the pads of your fingers, massage the serum into the scalp. This is what drives the oil down toward the follicle where the work actually happens.

Recommended use is three applications a week. May also be blended into your shampoo or conditioner for a softer, shinier finish through the lengths.
Apply a generous amount of hair serum using the dropper directly all over your scalp, focusing on any area of thinning or hair loss.
Massage with fingertips to help the oil penetrate deeper into the hair roots.
May also be added to your shampoo or conditioner to keep the scalp and hair healthy, shiny and silky.
Recommended use: three times a week, on a dry or towel-dried scalp.
If the scalp is injured, damaged or infected, discontinue use. In case of accidental contact with eyes, rinse immediately with water. For external use only. Store away from direct sunlight, in a cool place.
Subscribe and one 50 ml bottle arrives every sixty days. Pause anytime.
Begin the Ritual